It’s been a great year for Nasim as Peugeot sales passed the 4,000 mark for the first time in decades. “As at end-September, we have sold over 4,000 units which is a new record for the Peugeot brand in Malaysia. This is double our sales in the same period in 2010 and surpasses our all-time record of 3,773 units in 2009,” said SM Nasarudin SM Nasimuddin, CEO of Nasim and Joint Group Executive Chairman of the Naza Group.
And to commemorate this success, the company will launch the new Peugeot 508 before the end of this month. The model, which debuted at last year’s Paris Motor Show, is the successor to the 407 and also fills in the spot left by the retirement of the 607.
“The all-new 508 will further increase our sales volume this year. This premium luxury sedan will be targeted at executives and professionals who want a car with class, character and panache,” he added.
As the pictures show, the 508 has the same elegant styling that characterizes the cars of the French manufacturer. At the front, it features Peugeot’s new ‘face’ with a “floating” grille and headlamps that feature signature circular LED daytime running lights.
Inside, the 508 cabin is an elegant, refined space with a range of premium features such as quad-zone air conditioning, premium leather, a colour head-up display (HUD), and a 10-speaker JBL hi-fi system with a 500W surround sound amplifier with Arkamys audio processing. Since Nasim is mentioning these, it’s a safe bet that they will be in the models offered in Malaysia.
It is also known that the 508 sold in Malaysia will have a turbocharged engine which produces 156 bhp and 240 Nm of torque. Unlike 15 years ago when French carmakers placed low priority on automatic transmissions, often adding them as options only after the model was launched, the 508 starts off with automatic transmissions being available right away and the Malaysian version will have a 6-speeder with paddle shifters.
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